THE ESTELLE BRAND
This knowledge and experience helped him to come up with exciting designs for shower screen hardware. These entered the market in 2002 under the new brand name, Estelle (named after his Mother).
Ideas flowed as John cemented his role in the frameless shower screen industry as the premier product developer. Estelle’s hardware became known as the “Rolls Royce” range. Estelle’s fixtures are appreciated by architects, interior designers and discerning installers nationwide.
Today, 18 years later, he is the National Operations Director at Estelle. John also runs the Design Centre at Estelle’s factory complex in Western Sydney. Here you can usually find him working on new prototypes.
As Estelle evolved the innovations kept on coming. There was the revolutionary Power Grab ® which ensures that Estelle hinges will not allow glass doors to slip or drop out. The European, Cosmopolitan influenced Aspen, Boston and Romano ranges with their optional stylish STEALTH slide-on covers. The many exotic finishes such as: Satin Nickel, Matte Black, Gold Polish, Rose Gold and Brushed Brass to name a few. The introduction of the Belle sliding door system. The installation of a customisation work shop in Sydney where the Estelle team can create custom parts in minutes. More recently, John has announced the launch of a premium line of hardware. “The Statesman Series”.
John & Steven used spearheading innovation and revolutionary features to create the STATESMAN. Inspired from our STEALTH and BOSTON series, the STATESMAN is subtle, modern, cutting edge and ingenious and takes frameless shower fittings to a whole new level. At the same time, Estelle has been working on a new service that has just be made available to the public, “Select-A-Quote”.
Select-A-Quote allows shoppers to buy their new frameless shower screens online by selecting a quote from one of Estelle’s highly recommended and hand picked growing team of verified tradies.
The business which began in John’s snooker room at home now has the resources to take the frameless shower screen industry to the next level.